Karen Lacroix – Communication Design & Illustration

I was commissioned by advertising agency Dentsu to propose a creative interpretation of the words ‘Making Future Magic!’.

The collage work I do is grounded on its historical roots, Dadaism and Surrealism.
However, I’m particularly interested on the role of the illustrator as an editor.
I continuously collect scavenged material from varied periods.
This allows me to build images that while conveying an obvious message,
they propose different – sometimes contradictory – interpretations and points of view.
This particular typographic collage was no exception.
It is a dense combination of letterforms that both clash and cohabit with the meaning of the words.